Introducing: From the Whiteboard

January 3, 2012 § Leave a comment

Welcome to “From the Whiteboard”.

This blog is the creation of Firebrand Associates and is intended as a place where we can share thoughts on the issues confronting the publishing industry.

As we collectively move through this period of disruption, the need for practical, clear-headed thinking has never been greater.  Which issues are strategic? Which are tactical? Which ones should we worry about? When should we take action? How should we take action?

Our aim in this blog is to help publishers tackle these questions and move forward successfully with their businesses.

We invite our readers to comment and challenge everything we write.  None of us in the industry has all the answers, but through dialog, we may find ourselves seeing a clearer picture.

Thanks for reading, and we look forward to the road ahead!

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